Setting Up & Mastering Google Analytics 4
Google Analytics 4 replaced Universal Analytics with an entirely new, event-based data model — and most site owners still haven't fully adapted their setup to take advantage of it. This section is a deep, practical dive into GA4 specifically: getting the initial setup right, configuring the events and conversions that matter, building custom explorations and reports, connecting GA4 to Google Ads and Search Console, and troubleshooting the data-accuracy problems that trip up almost every property. Five guides, each covering a distinct part of mastering the platform.
In this section
The GA4 Setup Checklist: Everything to Configure in Your First 30 Days
A complete first-30-days GA4 setup checklist covering data streams, filters, conversions, and integrations so your data is trustworthy from day one.
GA4 Custom Events and Conversions: A Practical Implementation Guide
Learn how GA4's event model works and how to implement custom events and conversions using Google Tag Manager, with real configuration examples.
GA4 Explorations: Building Custom Reports Beyond the Default Dashboard
Go beyond GA4's default reports. Learn how to use Explorations to build funnels, path analyses, and segment comparisons for real insight.
GA4 Ecommerce Tracking: Setting Up Enhanced Purchase and Product Data
Set up GA4 enhanced ecommerce tracking correctly, from product-level data to checkout steps, so your revenue and product reports actually work.
Why Your GA4 Numbers Don't Match: Troubleshooting Data Discrepancies
GA4 numbers not matching Shopify, Google Ads, or your CRM? Here's how to diagnose and fix the most common causes of GA4 data discrepancies.