Content Strategy
Content strategy is the plan behind every piece of content you publish: what you create, why you create it, who it's for, and how it moves the business forward. Without one, teams churn out blog posts that rank for nothing and convert no one. Below, we cover the fundamentals of building a strategy from scratch, setting goals that actually matter, separating strategy from marketing execution, mapping content to your buyer journey, and structuring a team that can ship consistently.
Specific tactics
Building Topical Authority with Content Hubs
5 in-depth articles on building topical authority with content hubs.
Explore →Creating a Sustainable Editorial Calendar
5 in-depth articles on creating a sustainable editorial calendar.
Explore →Auditing & Updating Historical Content
5 in-depth articles on auditing & updating historical content.
Explore →General guides
What Is a Content Strategy? A Framework for Getting Started
Confused about content strategy vs. content marketing? Get a clear, practical framework for building your first content strategy from the ground up.
Setting Content Goals and KPIs That Tie to Business Outcomes
Stop measuring content with vanity metrics. Learn which content KPIs connect directly to revenue, pipeline, and retention, and how to track them.
Content Strategy vs. Content Marketing: Roles, Overlap, and Handoffs
Content strategy and content marketing aren't the same job. See how the roles differ, where they overlap, and how to hand off work between them.
Building a Content Strategy Around Your Audience and Buyer Journey
Learn how to map content to each stage of the buyer journey, from awareness to decision, so every piece has a clear job and a next step.
How to Structure a Content Team and Workflow for Consistent Output
From solo writer to full content team, learn how to structure roles, workflows, and handoffs so your content output stays consistent and on time.