Keyword Research & Intent Mapping
Keyword research is the foundation every other SEO decision sits on. Get it wrong and you optimize pages for terms nobody searches, or worse, terms searchers don't actually want your page for. These five guides cover how to find real keyword opportunities and map them to the intent behind each search.
In this section
The Four Types of Search Intent, Explained With Real Examples
Learn the four search intent categories - informational, navigational, commercial, and transactional - and how to identify which one a keyword belongs to.
A Practical Long-Tail Keyword Discovery Workflow
A step-by-step workflow for finding low-competition, high-intent long-tail keywords using free and paid tools without wasting hours of research time.
How to Run a Competitor Keyword Gap Analysis
Find keywords your competitors rank for that you don't with this step-by-step competitor keyword gap analysis process and tool recommendations.
Mapping Keywords to Every Stage of the Buyer Journey
Learn how to map awareness, consideration, and decision-stage keywords to the right content types so every stage of your funnel has SEO coverage.
How to Prioritize Keywords When You Can't Target Them All
A practical scoring framework for prioritizing which keywords to target first when your team has limited time and content production capacity.