Crawl Errors & Broken Links
Every broken link and unhandled crawl error is a small leak in your site's authority and a poor experience for whoever hits it — user or bot. This section shows how to find 404s and server errors before Google does, decide when to redirect versus recreate a page, fix internal linking that points at dead URLs, and build an ongoing monitoring process so errors get caught in days, not months. The five guides below cover diagnosis through prevention.
In this section
How to Find and Fix 404 Errors Using Google Search Console and Crawlers
Step-by-step guide to finding 404 errors with Search Console and Screaming Frog, and deciding whether to redirect, restore, or leave each one.
301 vs. 302 Redirects: Which to Use and When It Actually Matters for SEO
Learn the real difference between 301 and 302 redirects, when each one passes ranking signals, and the mistakes that silently cost you traffic.
Fixing Broken Internal Links That Waste Crawl Budget and Frustrate Users
Broken internal links waste crawl budget and hurt UX. Learn how to audit, prioritize, and permanently fix them across your entire site.
Diagnosing 5xx Server Errors and Other Crawl Issues That Block Indexing
Learn how to diagnose 5xx server errors, timeouts, and crawl anomalies in Search Console before they cause Google to slow down or stop crawling.
Designing Custom 404 Pages and Preventing Crawl Waste from Soft 404s
Learn how to design a custom 404 page that retains users, and how to fix soft 404 errors that quietly confuse Google about your real content.