Heatmaps to Track User Behavior
Heatmaps show what analytics numbers can't: exactly where people click, how far they scroll, and where their mouse hesitates before they leave. This section covers setting up heatmap tracking the right way — choosing between tools like Hotjar and Microsoft Clarity, reading click and scroll maps correctly, pairing heatmaps with session recordings, running heatmap-informed page redesigns, and avoiding the sampling and setup mistakes that produce misleading maps. Five focused guides to get real behavioral insight from your traffic.
In this section
Heatmap Tools Compared: Hotjar vs. Microsoft Clarity vs. Crazy Egg
Compare Hotjar, Microsoft Clarity, and Crazy Egg on features, pricing, and setup so you can pick the right heatmap tool for your site's traffic.
How to Read Click Maps and Scroll Maps Without Misinterpreting the Data
Heatmaps are easy to misread. Learn how to interpret click maps, scroll maps, and move maps accurately, with real examples of common mistakes.
Session Recordings vs. Heatmaps: When to Use Each and How to Combine Them
Heatmaps show the aggregate pattern, recordings show the individual story. Here's how to use both together to diagnose real UX problems.
A Heatmap-Driven Process for Redesigning Underperforming Landing Pages
A step-by-step process for using heatmap and session recording data to redesign landing pages that get traffic but underperform on conversions.
Heatmap Setup Mistakes That Produce Misleading Data (and How to Fix Them)
Avoid the common heatmap setup mistakes — sampling errors, unfiltered traffic, and device blending — that quietly produce misleading results.